It is a major challenge to get your people behind your strategy in a rapidly changing marketplace. Success is a moving target. The management team, especially, is always under serious pressure. In the Celemi Enterprise business simulation, six companies, will compete for the same customers in a dynamic marketplace. All participants take on the role of management teams, consisting of Marketing & Sales, Development & Services, Planning & Delivery, Finance and Control.

The main challenge that the teams will be facing, is to build – and, above all, successfully execute – a strategy that leads to winning results. The teams will have think strategically. The goal is to deal will uncertainties. They will have to balance short-term results with long-term value.

Moreover, the participants will be challenged to:

  • Target and sell to preferred customers
  • Meet customer demands by developing and attractive and profitable product portfolio
  • Deliver with excellence by getting the most out of people and processes
  • Create strong, sustainable brand value
  • Keep track of financial results

What Your People Will Learn

Since Celemi Enterprise offers a mental model of how the business works what the priorities are and how to move forward, your co-workers will gain a common understanding of the big picture, i.e the overall business situation.

Also, they will learn how they, as individuals, can contribute to your company’s competitiveness, understanding their own relative impact on the organization.

Enterprise encourages people to explore and discover the key value drivers of the business. This way participants can start identifying what they can do to improve the situation and how they can contribute to strategy via their own role in the organization. The simulation can inspire people’s desire to make a difference.

Who Celemi Enterprise™ is for

Celemi Enterprise is a solid and robust business simulation, preparing senior managers and middle managers in any company for putting strategies into action – fast.
It is also useful for middle managers, entrepreneurs and others with marketing, sales, business, and financial responsibilities. It can be used as a hands-on training, interactive education, and for communication of company strategy.

Who Delivers Celemi Enterprise™?

A certified facilitator will guide you and your peers through the simulation, using a software program to perform a detailed yearly analysis and comparison of the team’s performances along a range of objective factors. This leads to intense discussions and links to participants’ experiences in their own business life.

At the end of the simulation, your people will be able to carry out a next-step exercise, in which people are invited to draw conclusions about their own areas of responsibility. This way, the learning experience from the simulation results in long-term, useful knowledge.

Business Issues it Helps Solving

  • Attracting the right customers
  • Customer needs, values and preferences
  • Customer segmentation
  • Using resources wisely
    • Tangible and intangible assets
    • Knowledge management
    • Shareholder value
    • Financial indicators, good and bad costs
  • Prioritizing based on the right information
    • Product lifecycle
    • Rolling forecast
    • Balanced scorecard
    • Capacity utilization
    • Benchmarking
  • Staying competitive in a changing market
    • Value propositions
    • Pricing and product portfolio
    • Positioning and branding
    • Operational efficiency
    • “Red and blue oceans”
    • Market intelligence